Why vacation in Northern Michigan and Charlevoix County? Its sparkling freshwater lakes, its rolling wooded hills, its warm sandy beaches and meandering rivers may be all the enticement you need. Head for the beach with a book and umbrella, and spend lazy days doing nothing at all. Or rent a kayak and explore the wild stretches of the Boyne and Jordan Rivers.

Or perhaps the little towns themselves attract: From Boyne’s early season Mushroom Festival, to Charlevoix’s Apple Fest, Northern Michigan summers have a natural charm. But there is also East Jordan’s mid-winter Sno-Blast, Boyne City’s St. Patrick’s Day traditional Irish festival and dinner, its mouth-watering Chocolate-Covered Boyne to offer winter vacationers a warm respite from Boyne Mountain’s chilly slopes.

Maybe it’s the friendly people on the beaches and sidewalks, and in the shops and restaurants that dot these small towns. Smiling faces and cheerful greetings remind you that you are welcome here.

Mostly it’s the chance to give your family priceless memories: Hot sun glowing on a child’s face, bare feet on a white sand beach, your hair tugged gently in a sailboat breeze. Nights around a crackling fire. Beautiful waterfront rooms with views that stretch across Lake Charlevoix, from shore to woodland shore. Sunsets and moonrises that have no equal.

Vacation here. This year – and every year. We can’t wait to see you again.